Quiñones Accounting: A Brand Built on Trust
A successful accounting firm with a new owner needed an identity that reflected professionalism, stability, and modern financial leadership.
Project Overview
Quiñones Accounting had the expertise, the clients, and a solid reputation, but the brand wasn’t keeping pace. After a smooth ownership transition, the new owner was ready to level up the firm’s presence and communicate a more modern, trustworthy image.
The previous identity felt outdated and didn’t reflect the professionalism or clarity that clients expect from a financial partner. The challenge was to design a brand that honored the firm’s legacy while giving it a refined, contemporary look that would support growth and long-term consistency.
Project Execution
We built the identity around a simplified, abstracted icon representing a professional at work, a subtle nod to analysis, precision, and financial expertise. This abstraction also forms the unique structure of the letter “Q,” helping the brand stand out from competitors that use similar initials.
A modern, clean type system brought a sense of confidence and readability, while tonal variations created hierarchy and structure across applications.
The color palette was chosen with intention:
– Deep navy for authority and stability.
– Two shades of green for prosperity, renewal, and trust. Universal signals in financial contexts.
– A warm cream tone to soften the system and make the firm feel approachable rather than intimidating.
Every element was designed to reproduce flawlessly, avoid visual noise, and reflect the seriousness and professionalism that clients expect from their accountants.
We also introduced new uniform design that reinforced consistency, and created an elegant, recognizable presence in meetings and on-site work.
Project Results
The new identity gave Quiñones Accounting a unified, polished, and trustworthy visual presence. The firm’s messaging felt clearer, printed materials looked more premium, and clients immediately associated the updated brand with reliability and professionalism. The owner embraced the uniform system, which added confidence and consistency to daily operations while reinforcing the firm's modern, elevated image.With the rebrand in place, Quiñones Accounting now presents itself online and offline with the seriousness, clarity, and authority clients expect strengthening its position for long-term growth and future expansion.
